Sports IP
Sport is a competition on and off the playing field.
From leveraging a technological edge via a patent or registered design, protecting a brand name as a trade mark, to negotiating the legalities of licensing agreements — having a sound strategy for your sports IP is a critical part of securing a competitive advantage.
Our team can work with you to develop tailored strategies and solutions to create, commercialise and protect your intellectual property.
Intellectual Property in Sport
Trade Marks
Trade marks protect the logos and names used to distinguish the goods and services of a person or brand from others in the industry. In a sporting context, a registered trade mark may protect the logo, name or slogan of athletes, teams, leagues and governing bodies.
Designs
Registered designs protect the way a product looks. In a sporting context, a registered design may protect the cut of an on-field garment, merchandise packaging, and distinctive elements of a graphical user interface of a coaching app.
Patents
Patents protect new inventions and methods of doing things. In a sporting context, a patent may be used to protect innovations in sporting technology or to safeguard a new method of analysing data obtained from a sensor worn by an athlete.
Copyright
Copyright protects a variety of artistic works and regulates the ownership and use of, for example, recordings, broadcasts and video games. In Australia, copyright is protected automatically, however, please get in touch if you are seeking advice in this space.
Trade Secrets
Since a trade secret is not a registrable right, an owner may avoid registration costs which would be present if they were to seek patent or design protection, however, please get in touch if you are seeking advice in this space.
IP Enforcement
Our enforcement team conducts litigation and dispute resolution in relation to all areas of IP law, in Australian federal and state jurisdictions including the High Court, Federal Court and Administrative Appeals Tribunal.
Why DCC
Our Expertise
Our team can work with you to identify and protect your valuable intellectual property rights and assist in exploiting those rights, including as part of licensing and merchandising deals.
Our Experience
We recognise that the fast moving nature of the sport industry requires creative solutions, and not a ‘one-size-fits-all’ approach.
Our team works with people across the industry, from individual athletes, equipment suppliers, and app developers to ensure that they have the best possible intellectual property protection and the peace of mind to flourish and focus on what they do best – winning.
Resources
Our Experts in Sports IP
- All
- Melbourne
- Sydney
- Hong Kong
- Brisbane
Janette Li
Trade Mark Attorney
Zoe Chang
Patent Attorney
Taryn Lovegrove
Trade Mark Attorney
Geoff Buzacott
Patent Attorney
Lawrence Wong
Patent Attorney
Ben Dziekan
Patent Attorney