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Elizabeth Godfrey

LLB (Hons), BA, BSc (Hons), Grad Dip IP Law
Managing Principal
Trade Mark Attorney

Melbourne, Australia

Areas of Expertise/Sector

Trade MarksArts, Media & FashionFood & BeverageConsumer GoodsICT, Electronics & SoftwareBusiness NamesPacific Island Trade MarksDomain NamesIP Portfolio Management, Maintenance & RenewalsTrade Mark Infringement & EnforcementTrade Mark Portfolio Management, Maintenance & RenewalsTrade Mark Filing, Prosecution & RegistrationTrade Mark Clearance Searching

Elizabeth (Liz) specialises in all aspects of trade mark protection including selecting, searching, applying for and prosecuting trade mark applications (local and international).

Liz has an extensive opposition and non-use practice and has exceptional knowledge and expertise in running opposition matters through to Hearing in the Trade Marks Office.

Liz started the firm working in Davies Collison Cave Law Pty Ltd in 2000, working in all areas of IP litigation for 10 years before moving to the Trade Marks Group.  As such Liz has a unique skill set which enables her to also run a strong contentious and enforcement practice, with a particular interest in domain names and online trade mark infringements (including via the Google AdWords program, social media and e-commerce websites).  Liz also assists clients with their Custom Seizure programs to prevent importation of counterfeit goods into Australia. 

With a broad range of local and international clients, Liz is extremely responsive and client focused.  Liz provides commercial and tailored strategic advice to clients and highly values the relationships she builds with clients.

Liz was awarded Australian Practitioner of the Year (Patent & Trade Mark Attorney Firms) in 2023 by Managing Intellectual Property, IP Stars.

Liz has been published in a number of journals including Managing Intellectual Property, Intellectual Property Magazine, the Internet Law Bulletin, the Australian Intellectual Property Bulletin and the Intellectual Property Forum.  She also regularly contributes to DCC’s IP Updates.

Liz heads up DCC’s Ways of Working stream of DCC’s in-house Diversity, Inclusion and Belonging Committee.

Liz is regularly invited to present on developments in trade marks and consumer protection laws with a focus on the online environment.  Liz has lectured as part of Melbourne University’s Masters of Law Course.  For the last few years, Liz has been instrumental in developing and presenting the Trade Mark aspects of a seminar series to the Australian Corporate Lawyers Association.  Liz has also been engaged in running a series of seminars in the CBD and regional areas for the Small Business Festival Victoria to educate small to medium enterprises on the importance and value of trade mark protection.

Qualifications

Admitted: Barrister and Solicitor of the Supreme Court of Victoria and of the Federal and High Courts of Australia

Bachelor of Arts, Monash University

Bachelor of Laws (Hons), Monash University

Graduate Diploma in Intellectual Property Law, University of Melbourne

Registered Trade Marks Attorney

Awards

Managing Intellectual Property, IP Stars, Australian Practitioner of the Year (Patent and Trade Mark Attorney Firms), 2023

Managing Intellectual Property Top 250 Women in IP: Listed as a Leading Female IP Practitioner, 2022 & 2023

Managing Intellectual Property ‘IP Stars’ : Ranked highly as an Australian ‘IP Star’, 2021 - 2023

World Intellectual Property Review (WIPR) Leader 2021 and 2022

Best Lawyers Australia: Ranked Highly for Intellectual Property Law 2023 - 2025

World Trademark Review 1000: Listed as a leading individual for Trade Mark Prosecution and Strategy and in Enforcement and Litigation, 2022 & 2023

Memberships

Australian Corporate Lawyers Association

Intellectual Property Society of Australia and New Zealand

International Trade Mark Association (INTA)

International Wine Law Association

Law Institute of Victoria (LIV)

INTA Internet Committee – Rights Protection Measures Review Subcommittee 2016 – 2017

Victorian Women’s Lawyers (VWL)

INTA Enforcement Committee – Trademark Enforcement Policy Advocacy Subcommittee 2018 – 2020

INTA Brands for a Better Society Committee - Promotions Subcommittee 2021 - 2023