IP Strategy

What Is an IP Strategy?

As an experienced IP law firm, we understand how effective IP strategies can be, as well as how to create an IP protection and management strategy that makes the best use of your assets. Understanding how these IP assets can be used for commercial success, including incorporating your IP and its relevant protection into an appropriate business strategy that separates you from your competitors is simply smart business practice.

Why Choose DCC for your IP Strategy

With experienced trade mark and patent attorneys who specialise in a range of industries and areas, we can create filing programs and overall IP strategies that appropriately address your commercial and practical considerations. Our practitioners are pragmatic and prioritise understanding your needs and expectations, to deliver a tailored IP strategy. Whether you have created a new plant breed or software, we can provide you with a comprehensive IP protection strategy tailored to your business and industry.

Our Extensive Expertise

Maintaining a competitive advantage in the marketplace is the key to business success and market dominance. Identification, protection and enforcement of IP is a vital step in achieving this goal.

An effective IP strategy takes into account all aspects of relevant IP, including:

Patents
Designs
Trademarks
Plant Breeders/Variety Rights
Copyright
Trade Secrets
Confidential Information

Our Long-Standing Experience

Our practitioners have extensive experience representing clients before the Australian, New Zealand, Singapore, Hong Kong and Malaysia patent offices. We also work closely with associates representing our clients’ interests before other overseas patent offices. We work with a range of businesses regarding IP strategy, including for start ups, SMEs, and some of the best-known local and international brands. With this experience, we can apply a diligent and creative approach to IP prosecution.

These skills mean we are well-placed to achieve the desired outcomes for you.