AusBiotech “Global Leader Speaker Series” Luncheon
The Sydney office of Davies Collison Cave recently co-hosted a seminar with Ausbiotech. The guest speaker was Dr Daniel Pascheles, Vice President, Global Competitive Intelligence at Merck & Co, who visited Sydney from his base at the company’s global headquarters in New Jersey to provide an address about “Competitive Intelligence” (CI), and the process to best “develop” insights for CI.
Dr Pascheles took the opportunity to discuss how to conduct CI activities in a legal and ethical manner and gave examples on sources (public & databases) which are available to research for information. Dr Pascheles engaged the audience with examples where attention to detail and even a simple Google search uncovered invaluable information into the activities of competitors.
The guests were all captivated by the level of investment placed on CI by Merck.