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Linda Xu

BA, LLB, MIPLaw
Senior Associate
Trade Mark Attorney

Melbourne, Australia

Areas of Expertise/Sector

Trade MarksTrade Mark Filing, Prosecution & RegistrationTrade Mark Portfolio Management, Maintenance & RenewalsTrade Mark Infringement & EnforcementICT, Electronics & SoftwareAgribusiness & Food TechnologyChemistryFood & BeverageConsumer GoodsArts, Media & FashionClean TechnologyEngineering & ManufacturingBuilding & ConstructionBiotechnologyStartupsTrade Mark Clearance SearchingCommercialisation & LicensingMedical Technology

Linda is an experienced Lawyer and Trade Marks Attorney with a wealth of expertise in all facets of trade mark law and practice in Australia, New Zealand, and internationally. Her work spans the full lifecycle of brand protection, from clearance and registration through to enforcement and dispute resolution, across a wide range of industries.

She advises clients on intellectual property (IP) strategy with a particular focus on emerging technologies. Known for her clarity, precision, and commercial insight, Linda helps clients navigate complex IP and regulatory challenges globally. Her practice combines deep technical understanding with strategic foresight, particularly in managing trade mark portfolios and positioning brands in fast-moving, tech-driven industries.

Linda works with clients across sectors including technology, consumer electronics, social media, media, and AI, providing practical, forward-looking guidance that aligns legal protection with business strategy. Beyond her legal practice, she maintains a strong interest in technology policy and the broader regulatory trends shaping innovation.

In addition to her legal expertise, Linda has a rich background in the cosmetics and personal care industry. For more than a decade, she has written and published content covering innovations, trends, regulatory developments, and brand strategies in these sectors. This work complements her legal practice, offering clients a unique perspective on both the legal and market dynamics of the cosmetics and personal care industry.

Linda also currently serves on the International Trademark Association (INTA) The Trademark Reporter Committee for the 2026–2027 term. She has authored publications in the Intellectual Property Forum Journal, and she has guest-lectured to post-graduate law students at Monash University on trade mark protection strategies. Her extensive expertise, combined with industry-specific insight and a commercially grounded approach, makes her a trusted advisor to clients across diverse and rapidly evolving sectors.

Qualifications

Bachelor of Arts, Monash University

Bachelor of Laws, Monash University

Graduate Diploma of Legal Practice, The College of Law

Master of Intellectual Property Law, University of Melbourne

Admitted: Solicitor of the Supreme Court of Victoria and the High Court of Australia

Registered Trade Marks Attorney (Australia)

Memberships

Fellow: Institute of Patent and Trade Mark Attorneys of Australia (IPTA)

Member: Intellectual Property Society of Australia and New Zealand (IPSANZ)

Member: International Trademark Association (INTA)

Member: Licensing Executive Society of Australia and New Zealand (LESANZ)

Member: Law Institute of Victoria (LIV)

Member: Australian Society for Computers and Law (AUSCL)

Member: Chiefs of Intellectual Property (ChIPs)

Member: Digital Law Association

Member: AIPPI Australia

Member: Asian Patent Attorney Association (APAA)