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Marion Heathcote

BSc, LLB, LLM, BAppSc (Wine Science), BEcolAgricSys
Trade Mark Attorney

Sydney, Australia

Areas of Expertise/Sector

Trade MarksAgribusiness & Food TechnologyArts, Media & FashionBiotechnologyBuilding & ConstructionChemistryClean TechnologyFood & BeverageConsumer GoodsICT, Electronics & SoftwareMedical TechnologyMining, Energy & ResourcesUniversities & Research InstitutionsBusiness NamesIP Portfolio Management, Maintenance & RenewalsPacific Island Trade MarksPlant Variety RightsTrade Mark Filing, Prosecution & RegistrationTrade Mark Infringement & EnforcementTrade Mark Clearance SearchingTrade Mark Oppositions, Removal & Cancellation ActionsAustralian Border ForceIP Strategy

Marion’s major area of practice is in Trade Mark law where she has gained extensive experience in strategically advising on international trade mark portfolio management and protection particularly within the Asia Pacific region. With a number of legal and scientific qualifications she has developed a particular knowledge in relation to geographical indications and agro economic and ecology issues.

Marion has completed the WIPO Advanced Course on Intellectual Property, Traditional Knowledge and Traditional Cultural Expressions and the University of Melbourne MicroCert on Indigenous Cultural and Creative IP. Marion was the inaugural chair of INTA’s Indigenous Rights Committee, and is currently Chair of INTA’s Brands for a Better Society Committee. She also Co Chair’s INTAs first DEI Council.

Having previously served on INTA’s Board of Directors she has also served on their Asia Pacific Advisory Council and has facilitated in the International Moot held in Singapore. On behalf of INTA she has also provided support to a number of WIPO education initiatives for indigenous peoples and local communities including participating on behalf of INTA in the WIPO Women’s Entrepreneurial Programs. Marion is a regular speaker on IP related topics in a variety of Forums, teaches on INTA’s Annual Academic Course on International Trademark Law and Practice and is considered an INTA Influencer. She is also Team Lead of the Marques IP Emerging Issues Team and has attended WIPO IGC meetings on Marques behalf. She is a co-author the Australian Chapter of Lexis Nexis’ International Pharmaceutical Law and Practice, and was a co-editor of the JIPLP special issue on Indigenous intangible property rights.

Marion is the recipient of numerous peer accolades including being repeatedly featured as one of Australia’s leading Trade Mark Law Practitioners in the Managing Intellectual Property’s Expert Guide and as an ‘IP Star’. She is considered by Best Lawyers as one of ‘Australia’s Top Lawyers’ in Intellectual Property, as one of Asia Law’s leading lawyers, among the world’s leading practitioners in the Expert Guides: Trade Marks edition, and Asia IP Expert as well as being a leading individual in the World Trade Mark Review 1000. She is recommended by Doyle’s Guide as a “leading Intellectual Property Lawyer’ and listed as one MIPs Top 250 Women in IP and by Experts Guide – Women in Business Law as one of the leading Trademark practitioners in the world. She appears in WWL’s Global Elite Thought Leaders and as an WTR Global Leader.

In 2019 Marion was the recipient of INTA’s prestigious President’s Award which ‘acknowledges the profound appreciation of the global trade mark community to INTA members who, over the course of their career, have made a lasting impact on the Association and its mission’. Marion has previously received INTA’s ‘Volunteer Service Award for the Advancement of Trademark Law’. In 2022 she was named in World IP Review Diversity 50 Influential Women in IP.


Admitted: Barrister and Solicitor of the Supreme Courts of New South Wales, Queensland and Victoria and the High Court of Australia

Appointed public Notary, 1995

Bachelor of Applied Science (Wine Science), Charles Sturt University

Bachelor of Science/Bachelor of Law, Macquarie University

Bachelor of Ecological Agricultural Systems, Charles Sturt University

Master of Laws, University of Sydney

Registered Trade Marks Attorney (Australia)


World IP Review Diversity 50 Influential Women in IP 2022

Best Lawyers Australia: Ranked Highly for Intellectual Property Law, 2008 – 2024

WIPR Leader 2017 - 2023

World Trademark Review 1000: Listed as a leading individual for Trade Mark Prosecution and Strategy, 2012 - 2023

Who’s Who Legal: Global Elite Thought Leaders: 2017 - 2023

Who’s Who Legal Australia: Recognised as a leading trade marks lawyer, 2018 - 2023

World Trade Mark Review Global Leaders: listed as a leading global trade mark expert, 2020 & 2022

Managing Intellectual Property ‘IP Stars’: Ranked highly as an Australian ‘IP Star’, 2014 - 2022

Managing Intellectual Property Top 250 Women in IP: Listed as a Leading Female IP Practitioner, 2016 - 2021

International Trade Marks Associations (INTA): Volunteer Service Award for the Advancement of Trade Mark Law 2009; President’s Award, 2019

Managing Intellectual Property World Survey and Global Awards: Leading individual for Trade Marks, 2014

Expert Guides – Trade Mark Lawyers: Nominated as being among the World’s Leading Trade Mark Law Practitioners, 2009, 2012, 2014, 2016 & 2018

Asia IP Experts: Leading lawyer in Trade Marks, 2013. Leading lawyer in Trade Marks, Enforcement and Copyright, 2015 - 2017

International Who’s Who of Trade Mark Lawyers: Listed as a leading Trade Mark practitioner, 2014 - 2018

Asialaw Leading Lawyers: Leading lawyer for Intellectual Property, 2015 - 2018

Euromoney Legal Media Group: Australasia Women in Business Law Awards: Best in Patent Trade Mark and Prosecution 2012 - 2014

Doyle’s Guide: Recommended as a ‘Leading Intellectual Property Lawyer’ 2015; recommended as a ‘Leading Trademark Lawyer’ 2016, Recommended as a ‘Leading Non-Contentious Intellectual Property Lawyer’ 2020

World IP Review: Listed as a leader in IP Private Practice, 2016

Expert Guides – Women in Business Law: Listed as one of the leading Trade mark practitioners in the World, 2016 - 2018


American Bar Association

Institute of Patent and Trade Mark Attorneys of Australia (IPTA)

Intellectual Property Constituency (IPC)

Intellectual Property Society of Australia and New Zealand (IPSANZ)

International Association of the Protection of Intellectual Property (AIPPI)

International Trade Mark Association (INTA)

International Wine Law Association

Law Council of Australia

Law Societies of New South Wales and Victoria