Pui Keng Lim
DCC Advanz
Principal
Trade Mark Attorney
Areas of Expertise/Sector
Trade MarksTrade Mark Infringement & EnforcementTrade Mark Filing, Prosecution & RegistrationTrade Mark Portfolio Management, Maintenance & RenewalsTrade Mark Clearance SearchingTrade Mark Oppositions, Removal & Cancellation ActionsIP Portfolio Management, Maintenance & RenewalsIP StrategyAgribusiness & Food TechnologyArts, Media & FashionBiotechnologyConsumer GoodsEngineering & ManufacturingFood & BeverageICT, Electronics & SoftwarePui Keng is a principal in the Trade Marks Group. She specialises in all aspects of trademark protection including conducting clearance searches, applying for and prosecuting trademark applications, and enforcement and exploitation of trademarks in Malaysia.
Pui Keng is well versed in all aspects of trademarks, from protection strategy to best practices, prosecution through to advising on enforcement, infringements and court-related action.
Pui Keng serves clients from a wide range of industry, from biotechnology to fashion and fast-moving consumer goods. She is adept at simplifying complicated trademark concepts and breaking them down into understandable, relatable points to advise clients. She advises on portfolio strategy, protection of IP rights and transactions.
Pui Keng also has substantial experience in enforcement of trademark rights, and is well versed in the coordination of raids and enforcement actions on infringers, having carried these out for many notable brand owners.
Qualifications
LL.B (Hons), University of Leicester, United Kingdom
Admitted as a trademark and industrial design agent in Malaysia
Admitted as an Advocate & solicitor of the High Court of Malaya
Admitted and called to the Bar of England and Wales
Awards
Asia IP Experts: Leading lawyer in trade marks, 2020-2022
World Trademark Review 1000: listed as a recommended individual for trade mark prosecution and strategy, 2016-2022; ranked for trade mark prosecution & strategy, 2023 & 2024
Managing Intellectual Property ‘IP Stars’: Ranked as a Malaysia ‘IP Star’, 2017-2024
Memberships
Committee member: Licensing Executives Society Malaysia (LESM)
Chair of the East Asia & Pacific Subcommittee of the INTA Unreal Campaign Committee (INTA)
Member: Malaysian Intellectual Property Association (MIPA); Member of Trademarks Taskforce
Member: Asian Patent Attorneys Association (APAA); Member of the Trademarks Committee for Malaysia