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Sally Foreman

LLB (Hons), LLM
Trade Mark Attorney

Melbourne, Australia

Areas of Expertise/Sector

Trade MarksArts, Media & FashionBiotechnologyFood & BeverageConsumer GoodsDomain NamesTrade Mark Clearance SearchingTrade Mark Filing, Prosecution & RegistrationTrade Mark Oppositions, Removal & Cancellation ActionsTrade Mark Portfolio Management, Maintenance & RenewalsTrade Mark Infringement & EnforcementPacific Island Trade MarksAustralian Border ForcePlant Variety RightsICT, Electronics & SoftwareCommercialisation & LicensingAerospace & Defence

Sally is a Principal in the Trade Mark Group of DCC with over 20 years’ experience in managing local and international trade mark portfolios, and she advises on all aspects of trade marks including, selection, searching, prosecution, opposition and infringement as well as related issues under the Australian Consumer Law and passing off. Sally has worked in the UK for a European Intellectual Property firm and on secondment as in-house counsel at Telstra.

Sally has a strong practice in searching and registering trade marks nationally and internationally and has expertise in managing large trade mark portfolios.  Her client’s include leading Australian and international food and beverage, technology, manufacturing, mining sector and motor vehicle companies, Government organisations, educational organisations, SME’s and individuals. Sally is highly responsive and provides thoroughly considered but commercially practical advice.


She also has an interest in protecting brands in the online environment and provides advice in relation to effective trade mark protection in this context, including domain name and social media user name registrations and disputes. Sally has also lodged UDRP/auDRP Complaints on behalf of clients.


Sally is a former Chair of the Law Institute of Victoria’s IP&IT Committee, Editor of the Internet Law Bulletin, member of the Australian Domain Name Advisory Policy Panel, commenting on key Australian domain name policy and has held a company secretary position for a not-for –profit organisation. She regularly presents to start-ups, SME’s and larger businesses on brand protection and has published in the Internet Law Bulletin, the Law Institute Journal of Victoria and Managing Intellectual Property.


Bachelor of Laws (Hons)/Bachelor of Legal Studies, La Trobe University

Master of Laws, University of Melbourne

Registered Trade Marks Attorneys, Australia


Managing Intellectual Property ‘IP Stars’: Ranked highly as an Australian ‘IP Star’, 2014, 2015 , 2017, 2019 & 2020

Listed in the Who's Who Legal IP 2021 Publication


Committee Member: Law Institute of Victoria Intellectual Property/Information Technology Committee

Committee Member International Trade Mark Association (INTA) Law Firm Committee

Member: Commercial Law Section of the Law Institute of Victoria

Member: Intellectual Property Society of Australia and New Zealand (IPSANZ)

Member: International Trade Mark Association (INTA)

Member: The Institute of Trade Mark Attorneys

Member: The Institute Patent and Trade Mark Attorneys of Australia (IPTA)