Consumer Goods

IP rights are fundamental to the long-term success of FMCG companies. Trade marks represent consistent quality, establish brand awareness and loyalty, differentiate between competitors, enhance commercialisation and marketing and protect against counterfeiting, parallel imports and consumers from imitations. Designs, copyrights and patents protect unique product developments, improvements in processing, packaging and quality.

Why DCC

Our Expertise

We have expertise in:

Trade mark selection, protection and enforcement to protect brands – successful selection, registration and use of trade marks to differentiate one manufacture’s product from another is essential to commercial success through brand recognition and brand loyalty.
Drafting and prosecution patents relating to consumer goods such foods, beverages, medicines and cosmetics formulations and processes and design protection for novel packaging are important aspects of market dominance.
Copyright on package labelling.
Freedom to operate and watching services.
Licensing, commercialisation, franchising, agency, sponsorship, R&D and distribution agreements – Leveraging from exploitation agreements maximises commercial success.
Customs seizures notices.
IP rights enforcement and dispute resolution – IP Rights are critical to combatting counterfeiting and piracy.

Our Experience

At DCC, our highly experienced and internationally recognised trade mark and patent attorneys and lawyers are experienced in managing, protecting and facilitating the commercialsation of IP portfolios for large, multi-jurisdictional, international companies and a diverse range SME’s and individuals operating in the FMCG industry.

FMCG clients have sophisticated marketing strategies for their existing and newly developed products. Assessing and securing IP rights quickly is vital to protect them against potential commercialisation challenges.