Survey Evidence in Australian Trade Mark Disputes – A Sledgehammer to Crack a Walnut?
DCC Trade Mark Attorney, Fiona Brittain, has recently published an article titled “Survey Evidence in Trade Mark Disputes – A Sledgehammer to Crack a Walnut?” in the Intellectual Property Law Bulletin.
The article explores the important role of survey evidence in Australian trade mark disputes (before IP Australia and the Federal Court of Australia). It examines the applicable criteria for obtaining persuasive and admissible survey evidence. Useful and practical tips and guidelines are offered to assist trade mark practitioners and their clients in relation to this process.
For those considering or about to embark on gathering market survey evidence for trade mark protection or dispute this is a must read – click here.